FASHION COMMUNICATIONS CAPSTONE PROJECT

Throughout my bachelor’s degree, I sought feminist studies courses with the intention of deepening my preliminary understanding of feminism and gender in an academic light. Thus, when deciding the direction of my capstone project, I knew a study of womanhood would be the stage. Through further development, my research question formed to be: How does the patriarchy impact women’s self-regulation and self-representation? 

My aim became pairing my academic learnings and personal experiences with creative exploration so as to illustrate the manner in which patriarchy infiltrates every aspect of existence. With this, six editorials were produced exploring a variety of subjects: from the female and male gaze within photography through conversation with a fellow photographer, to the impacts of domestic violence on the home, the celebration of the range and magnitude of women’s emotions, the processing of the loss of childhood innocence, a self-portrait photo series and poem and shames innate presence within the coming of age of girls and women.

The title : ‘Hot Pink Blood’ was born of a poem that acts as the conclusion to the project and is featured at the end of the magazine. To me, the name encapsulated exactly what the project was to be: a bearing of the bones and a depiction of vulnerability in a harsh reality.